Are you a Hunter, Dancer, or Busy Bee?

Wikimedia Foundation: Curiosity Style Quiz

At the Wikimedia Foundation—the nonprofit organization that provides the technology backbone for Wikipedia and other free knowledge projects—I drove the strategy, content, and did the creative copywriting for this fun email and web-based "personality quiz." The content was based on extensive work by the Foundation's research team, which was published on scientific media outlets including Scientific American, Science.org, Nature.com, and several others. We distributed the quiz via an email campaign to millions of Wikimedia Foundation supporters.
Click here to view a hosted version of the email.
Click here to view the online quiz landing page.

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