Follow The Dragon: Martial Arts Campaign

The goal: to help improve visibility for a local martial arts and fitness studio providing self-defense training for people from all backgrounds. The concept: show real, ordinary people doing extraordinary things. We wrote copy that was mindfully matched with photos that were used on posters, signage, and an interactive website that included video interviews with the real people portrayed. Call to action guided the user to sign up for a free training session. Graphic Design & Photography by Andy Kerr. 
Client: One With Heart Tulen Center www.onewithheart.com