Follow The Dragon: Martial Arts Campaign

The goal: to help improve visibility for a local martial arts and fitness studio providing self-defense training for people from all backgrounds. The concept: show real, ordinary people doing extraordinary things. We wrote copy that was mindfully matched with photos that were used on posters, signage, and an interactive website that included video interviews with the real people portrayed. Call to action guided the user to sign up for a free training session. Graphic Design & Photography by Andy Kerr. 
Client: One With Heart Tulen Center www.onewithheart.com

"Women hold up half the sky."
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Half Sky Writing was born from Half Sky Journeys


My name is Ila Asplund. My vision is to increase the impact of organizations advancing gender equity and social justice. I do this through creating in-person and digital engagement experiences, storytelling, and thoughtful communications strategies for my clients. In previous years, I also provided international journeys to give travelers the opportunity to meet and engage with global leaders who are improving life for women.

Since 2020, I have joined the digital marketing team at Mercy Corps — an international aid organization working in 40+ countries to help people survive crises and thrive in the longterm. From time to time, I write web articles and other digital pieces, in my role managing the email outreach program. Sometimes I find a moment to draw or write or create and share that on Instagram or here on this website.
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You can reach me at ila@halfsky.org.
Copyright © 2021. All Rights Reserved. Website by Ila Asplund