Half Sky Writing
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Follow The Dragon: Martial Arts Campaign

The goal: to help improve visibility for a local martial arts and fitness studio providing self-defense training for people from all backgrounds. The concept: show real, ordinary people doing extraordinary things. We wrote copy that was mindfully matched with photos that were used on posters, signage, and an interactive website that included video interviews with the real people portrayed. Call to action guided the user to sign up for a free training session. Graphic Design & Photography by Andy Kerr. 
Client: One With Heart Tulen Center www.onewithheart.com

Half Sky Writing & Half Sky Journeys

My name is Ila Asplund. My vision is to increase the impact of purpose-driven businesses and organizations — particularly those advancing gender equity and social justice. I do this through creating in-person and digital engagement experiences, storytelling, and thoughtful communications and content strategies for my clients. I've also provided international journeys to give travelers the opportunity to meet and engage with global leaders in countries like Cambodia, Kenya, and Rwanda. ​Thank you for checking out my website!
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​Website by Ila Asplund

"Women hold up half the sky."

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