Half Sky Writing
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​The Game: Climate change, meet your match!

​The goal was to find a new, delightful way to engage new potential community members about our climate change resilience programs — a key but lesser-known focus of Mercy Corps' mission. We decided to design a mobile-first match game. My first job was to help provide potential sets of images and stories (from a wealth of possibilities — Mercy Corps serves in dozens of countries) and to choose the strongest options. I lobbied for this imagery, featuring specific climate projects in rural Nepal. I helped winnow the best individual photos, and edited the stories developed throughout the game. I provided QA, testing, proofreading, and fact-checking. The game is now generating leads via digital ads and organic shares, and succeeds at "showing-not-telling" innovative technologies and positive outcomes for real people. Play the game here: ​https://match.mercycorps.org/

Half Sky Writing & Half Sky Journeys

My name is Ila Asplund. My vision is to increase the impact of purpose-driven businesses and organizations — particularly those advancing gender equity and social justice. I do this through creating in-person and digital engagement experiences, storytelling, and thoughtful communications and content strategies for my clients. I've also provided international journeys to give travelers the opportunity to meet and engage with global leaders in countries like Cambodia, Kenya, and Rwanda. ​Thank you for checking out my website!
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​Website by Ila Asplund

"Women hold up half the sky."

  • Portfolio
  • COPYWRITING
  • CAMPAIGNS
  • COMMUNICATIONS
  • JOURNEYS