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Molly Muriel: Rebrand and Product-Naming

In partnership with the design team at Relevant Studios, we helped transform this natural beauty product brand by creating new names and product descriptions for re-branded packaging on hundreds of soaps, oils, and lotions. We also created website content and PR pieces to promote the small business owner's achievements locally and nationally, and she was featured at Portland's Crafty Wonderland. A sweet-smelling project that helped increase sales by 40% in the first month! Client website: http://www.mollymuriel.com/
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"Thanks to you, I now know the power of good branding!" — Branda T., small business owner
"Lemongrass Kelp" soap became "SEA CHANGE" (photos by relevant studios. all rights reserved.)
"Rosemary Sage" became "Soul Salad" (photos by relevant studios. all rights reserved.)
"Cinnamon Clove" became "Spice It Up" (photos by relevant studios. all rights reserved.)
Blended products like herbal oils were named for their benefits instead of ingredients, such as "Pure Radiance." (photos by relevant studios. all rights reserved.)
"Lava Tea Tree" became "Volcanic Bliss" (photos by relevant studios. all rights reserved.)

Half Sky Writing & Half Sky Journeys

My name is Ila Asplund. My vision is to increase the impact of purpose-driven businesses and organizations — particularly those advancing gender equity and social justice. I do this through creating in-person and digital engagement experiences, storytelling, and thoughtful communications and content strategies for my clients. I've also provided international journeys to give travelers the opportunity to meet and engage with global leaders in countries like Cambodia, Kenya, and Rwanda. ​Thank you for checking out my website!
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​Website by Ila Asplund

"Women hold up half the sky."

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