Molly Muriel: Rebrand and Product-Naming

In partnership with the design team at Relevant Studios, we helped transform this natural beauty product brand by creating new names and product descriptions for re-branded packaging on hundreds of soaps, oils, and lotions. We also created website content and PR pieces to promote the small business owner's achievements locally and nationally, and she was featured at Portland's Crafty Wonderland. A sweet-smelling project that helped increase sales by 40% in the first month! Client website: http://www.mollymuriel.com/
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"Thanks to you, I now know the power of good branding!" — Branda T., small business owner

"Women hold up half the sky."
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Half Sky Writing was born from Half Sky Journeys


My name is Ila Asplund. My vision is to increase the impact of organizations advancing gender equity and social justice. I do this through creating in-person and digital engagement experiences, storytelling, and thoughtful communications strategies for my clients. In previous years, I also provided international journeys to give travelers the opportunity to meet and engage with global leaders who are improving life for women.

Since 2020, I have joined the digital marketing team at Mercy Corps — an international aid organization working in 40+ countries to help people survive crises and thrive in the longterm. From time to time, I write web articles and other digital pieces, in my role managing the email outreach program. Sometimes I find a moment to draw or write or create and share that on Instagram or here on this website.
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You can reach me at ila@halfsky.org.
Copyright © 2021. All Rights Reserved. Website by Ila Asplund