Half Sky Writing
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Urban Nest Realty - Various Communications Projects

This two-women-owned "Portland-centric" brokerage was going through big transitions including opening a second location. They rebranded their visual identity (with Relevant Studios) and needed to clarify their verbal identity to match. We helped them write their story, identify their company values, and create alliances in their diverse community. We pitched stories that were published in local media, wrote compelling website content, and created fun written educational materials for homebuyers. Their social media following has blossomed, and we've spearheaded a campaign to attract new, like-minded agents to their growing business. 
​Additional work:
• Home buying process steps
• Home selling process steps
Images courtesy of All Things Real Estate and Relevant Studios. All Rights Reserved.

Half Sky Writing & Half Sky Journeys

My name is Ila Asplund. My vision is to increase the impact of purpose-driven businesses and organizations — particularly those advancing gender equity and social justice. I do this through creating in-person and digital engagement experiences, storytelling, and thoughtful communications and content strategies for my clients. I've also provided international journeys to give travelers the opportunity to meet and engage with global leaders in countries like Cambodia, Kenya, and Rwanda. ​Thank you for checking out my website!
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​Copyright © 2022. All Rights Reserved.
​Website by Ila Asplund

"Women hold up half the sky."

  • Portfolio
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  • COMMUNICATIONS
  • JOURNEYS