WorldOregon - Development Materials + Identity + Video Communications
As Director of Marketing & Communications, I led a multi-year, interactive, collaborative process to rebrand our visual and verbal identity—transforming 60+year old “The World Affairs Council of Oregon” to “WorldOregon.” I managed all development communications from strategy to execution, including donor e-mails and newsletters, event invitations, both digital and print fundraising campaigns. I also created various materials to convey mission, impact, increase membership, and build relationships on behalf of WorldOregon, and to train and align internal stakeholders around the organizational vision.
Sample descriptions and links pictured in images:
Sponsorship Options Packet
Board Memo Fundraising Appeal
General Brochure
Press release / Language for New Brand/Name
Proposal document seeking support for rebrand
Revised beliefs and mission statements (website)
Short video to announce name change (led art direction, executed by Leopold+Ketel Design Studio)
About us / Support Our Work video (led story, facilitated logistics, and art direction—filmed and produced by Beyond Measure Media)
Sample descriptions and links pictured in images:
Sponsorship Options Packet
Board Memo Fundraising Appeal
General Brochure
Press release / Language for New Brand/Name
Proposal document seeking support for rebrand
Revised beliefs and mission statements (website)
Short video to announce name change (led art direction, executed by Leopold+Ketel Design Studio)
About us / Support Our Work video (led story, facilitated logistics, and art direction—filmed and produced by Beyond Measure Media)