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WorldOregon - Development Materials + Identity + Video Communications

As Director of Marketing & Communications, I led a multi-year, interactive, collaborative process to rebrand our visual and verbal identity—transforming 60+year old “The World Affairs Council of Oregon” to “WorldOregon.” I managed all development communications from strategy to execution, including donor e-mails and newsletters, event invitations, both digital and print fundraising campaigns. I also created various materials to convey mission, impact, increase membership, and build relationships on behalf of WorldOregon, and to train and align internal stakeholders around the organizational vision.
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Sample descriptions and links pictured in images:
Sponsorship Options Packet
Board Memo Fundraising Appeal
General Brochure
Press release / Language for New Brand/Name
Proposal document seeking support for rebrand
Revised beliefs and mission statements (website)
Short video to announce name change (led art direction, executed by Leopold+Ketel Design Studio)
​About us / Support Our Work video (led story, facilitated logistics, and art direction—filmed and produced by Beyond Measure Media)