Email engagement story: "It's complex."

6/12/2021

Mercy Corps addresses complex crises in more than 40 countries worldwide. As I came across this term, "complex crisis," I became curious: what defines "complex?" This led me to research more deeply into how the international aid world makes the "complex" determination, and how exactly does an org begin to tackle multi-layered emergencies? I thought our supporter audience might be curious about it, too. So I developed this email story that was sent to hundreds of thousands of readers. It gives concrete examples of how Mercy Corps approaches the extremely complex crisis in Ethiopia, and shares a video that outlines Mercy Corps' "how."
(All photos and video by Mercy Corps)

See images below, or click here to view a web version of the email.

Half Sky Writing & Half Sky Journeys

My name is Ila Asplund. My vision is to increase the impact of purpose-driven businesses and organizations — particularly those advancing gender equity and social justice. I do this through creating in-person and digital engagement experiences, storytelling, and thoughtful communications and content strategies for my clients. I've also provided international journeys to give travelers the opportunity to meet and engage with global leaders in countries like Cambodia, Kenya, and Rwanda. Thank you for checking out my website!