Mercy Corps addresses complex crises in more than 40 countries worldwide. As I came across this term, "complex crisis," I became curious: what defines "complex?" This led me to research more deeply into how the international aid world makes the "complex" determination, and how exactly does an org begin to tackle multi-layered emergencies? I thought our supporter audience might be curious about it, too. So I developed this email story that was sent to hundreds of thousands of readers. It gives concrete examples of how Mercy Corps approaches the extremely complex crisis in Ethiopia, and shares a video that outlines Mercy Corps' "how."
See images below, or click here to view a web version of the email.