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Mercy Corps addresses complex crises in more than 40 countries worldwide. As I came across this term, "complex crisis," I became curious: what defines "complex?" This led me to research more deeply into how the international aid world makes the "complex" determination, and how exactly does an org begin to tackle multi-layered emergencies? I thought our supporter audience might be curious about it, too. So I developed this email story that was sent to hundreds of thousands of readers. It gives concrete examples of how Mercy Corps approaches the extremely complex crisis in Ethiopia, and shares a video that outlines Mercy Corps' "how." See images below, or click here to view a web version of the email.
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"Women hold up half the sky."
Half Sky Writing was born from Half Sky Journeys
My name is Ila Asplund. My vision is to increase the impact of organizations advancing gender equity and social justice. I do this through creating in-person and digital engagement experiences, storytelling, and thoughtful communications strategies for my clients. In previous years, I also provided international journeys to give travelers the opportunity to meet and engage with global leaders who are improving life for women.
Since 2020, I have joined the digital marketing team at Mercy Corps — an international aid organization working in 40+ countries to help people survive crises and thrive in the longterm. From time to time, I write web articles and other digital pieces, in my role managing the email outreach program. Sometimes I find a moment to draw or write or create and share that on Instagram or here on this website.
You can reach me at ila@halfsky.org.
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