End-of-year content showcase puts audience gratitude front and center

1/1/2020

JHCollective is a holistic fundraising consultant, offering authentic and effective strategies for nonprofit development leaders. They wanted a fun, visual way to acknowledge and thank their audiences for their voices and partnership in 2019, and also wanted to share some of the year's highlights and achievements. We created an animated website, shared on social media, in email campaigns, and a LinkedIn article. The piece helped audiences revisit popular posts from 2019, and discover hidden content gems. Views, comments and all-around engagement with the piece were off the charts!

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Half Sky Writing was born from Half Sky Journeys

My name is Ila Asplund. My vision is to increase the impact of organizations advancing gender equity and social justice. I do this through creating in-person and digital engagement experiences, storytelling, and thoughtful communications strategies for my clients. In previous years, I also provided international journeys to give travelers the opportunity to meet and engage with global leaders who are improving life for women.

Since 2020, I have joined the digital marketing team at Mercy Corps — an international aid organization working in 40+ countries to help people survive crises and thrive in the longterm. From time to time, I write web articles and other digital pieces, in addition to my main duties managing the email outreach program. My work keeps me plenty busy, but sometimes I find a moment to draw or write or create and share that on Instagram or here on this website.
You can reach me at ila@halfsky.org.